Volterra becomes a digital ecosystem with Livesignage. One platform powers real-time content across displays, totems, and mobile devices connecting culture, commerce, and tourism through smart, context-aware signage.
Live Volterra enhances one of Tuscany’s most iconic towns by blending tradition, culture, and art with smart digital tools. In Volterra, a timeless heritage becomes a connected ecosystem: real-time information, interactive signage, and digital experiences that bring the city closer to residents and visitors while preserving its unique soul.
A single platform that powers every channel: public displays, interactive totems, QR‑enabled signage, shop windows, and mobile. Update once, and your content formats itself everywhere automatically
In Volterra’s museums and cultural spaces, Livesignage brings heritage to life through smart, connected displays. Visitors can access clear information on exhibitions, routes, and upcoming events directly on digital panels and kiosks, while QR-enabled signage links seamlessly to the mobile app for deeper exploration. Every interaction also generates valuable insights: from visitor flows to content engagement, helping institutions improve the experience and measure cultural impact.
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The mobile experience powered by Livesignage offers tailored suggestions, museum info, bookings, and routes always updated and accessible from any city QR code.
Every interaction (QR scans, display taps, app engagement) becomes data. You gain insights into visitor origin, popular routes, and content effectiveness, helping the city optimize experience and measure impact.
More than 55 QR-enabled signs and banners turn the city into a connected experience. From museums to squares, visitors can scan to access real-time information, event details and personalized content from their smartphone, while the city gathers valuable insights and analytics.
Livesignage tracks QR scans, display interactions and app usage to reveal visitor origins, movement patterns, and top content performance: helping the city plan smarter and prove ROI.
In the first year, recorded across more than 50 active QR points, tracked by location and time.
In the first year, with visitors from over 20 countries tracked via QR and mobile.
On average, each visitor spent more than 6min on the app and events saw attendance increase by up to 20%.
For the first time, the Municipality monitored tourist flows live, learning where visitors came from, how long they stayed and what they chose to do.