Movyon's Experience Center

An Immersive Story that Adapts to Every Visitor

Movyon and Autostrade per l'Italia logo

Driving Intelligent Mobility Forward

Movyon, the technology excellence center of “Autostrade per l’Italia”, leads innovation in intelligent mobility, infrastructure management and advanced monitoring systems.

Live Billboard App Livesignage bacheca digitale con badge

The Challenge

The Experience Center was rich in equipment - video walls, projectors, interactive boards - yet underused. Content was duplicated, displays operated in isolation and only technical specialists could manage it. Movyon needed more:
a space that adapts to each visitor, telling a tailored story with ease.

Livesignage App Eliminacode Live Queue kiosk display mobile pulsanti

What
We
Did

Domande tecniche più frequenti su Livesignage

Rebuilt the central console into a dual-display hub, mirrored on a tablet for full freedom.

Integrazione API Livesignage

Implemented adaptive scenarios
(Welcome, Intro, Demo, Insights, Closing) each triggered by one touch.

Dispositivi e formati compatibili, certificati e in via di certificazione

Unified control of every element:
video walls, projectors, lights, blinds, audio.

Brochure, video e risorse su Livesignage, le sue app ed i settori

Created a dynamic interface that updates instantly whenever new content is added.

Brochure, video e risorse su Livesignage, le sue app ed i settori

Provided consultancy on demo storytelling, guiding Movyon on which experiences to stage for each audience.

Movyon Experience Designer and Controller Livesignage Project
Movyon Experience Designer and Controller Livesignage Project
Movyon Experience Designer and Controller Livesignage Project
Movyon Experience Designer and Controller Livesignage Project

Designing the Interaction

The control dashboard was designed for maximum simplicity: clear, intuitive buttons replace complex menus, each tied to a specific action.

A single interface allows you to change content, manage lights, audio, display synchronization and every other element that transforms the Movyon Experience Center into an immersive environment, always ready to impress visitors.
Whether using the vertical console display or a tablet while walking through the room, anyone can lead a demo and guide the story with full autonomy, ensuring a constant “wow” effect.

Live Billboard App Livesignage bacheca digitale con badge
Livesignage App Eliminacode Live Queue kiosk display mobile pulsanti

Usability and management at the core

The Livesignage interface is built for maximum simplicity: upload your content, assign it to the desired digital surfaces and instantly access it from the control console. This way, new setups can be created or existing ones adjusted in just a few moments.

Live Billboard App Livesignage bacheca digitale con badge

Results and Impact

These numbers tell the story of a space that went from underused to indispensable, transforming daily operations and elevating every presentation.

+300% increase in number of demos delivered

+700% increase in room usage for
high-profile presentations

+70% of tours by team members with no technical experience

Preparation time reduced from ~30 minutes to under 5 minutes