a friend who gives you the right advice at the right time
Livesignage utilises the information that the bank already has available. A web interface allows the bank teller to easily enter the customer’s numeric code without complicating their usual workflow. The customer code is encrypted and transmitted over a secure channel in a cloud infrastructure. This process triggers a personal welcome message on the display within milliseconds.
The campaign presentation is a short video that is clear and concise, simple and understandable.
The question on the video: ‘Would you like to know more?’ prompts the customer to answer with a simple ‘yes’ or ‘no’ via clearly visible buttons.
A mobile app solution can improve the customer experience and increase engagement.
Most importantly, it allows the bank to reach all customers, including those who do not often visit a branch.
Offer exclusive coupons and promotions via the app, incentivise customers to use it regularly.
Providing relevant local news and quality content builds customer loyalty
Personalise product offers and increase cross-selling and up-selling opportunities, thus generating more revenue.
Attract new users interested in saving money and staying informed about local activities.
To increase the number of touchpoints and QR code scans for the mobile app, billboards were installed to promote the main benefits of downloading the app. A total of 64 billboards were affixed in the cities of Livorno, Grosseto, Pisa and Lucca (Tuscany).
In every branch in the Tuscan cities, the storefront displays advertise local coupons, thanks to Livesignage, which ensures that the content is always up-to-date based on the offers available in the app. This engaging approach invites customers to download the app and discover all the opportunities in their area.
Every merchant in the cities has received a kit containing a QR code to display within their establishment. This way, bank customers can take advantage of discounts, while those who haven’t downloaded the app yet have the opportunity to do so easily.
