When it comes to fighting cancer, every action, every contribution and every innovation matters. The AIRC Foundation, long dedicated to cancer research and prevention, is taking its mission a step further by embracing technology to raise awareness and make donations more accessible. With this goal in mind, AIRC has partnered with Metadonors, Uptek and Livesignage to bring an ambitious and innovative project to life: an interactive totem featuring a large touch display and a second, smaller screen integrated with a POS device. Installed at Naples Airport, this totem is more than just a technological device: it’s a powerful tool designed to engage travellers in the fight against cancer and facilitate immediate donations.
The Heart of the Project: A Synergy of Expertise and Values
This project is the result of a collaboration between three organisations that share the same vision. Metadonors, Uptek and Livesignage have worked together seamlessly to create an effective solution for communicating AIRC’s message while maintaining the highest standards of excellence.
Metadonors, an expert in donation management, provided cutting-edge technology that enables smooth, secure integration with AIRC’s systems. Uptek brought its design expertise to the table, crafting a custom-made, elegant and durable case for the interactive totem. Meanwhile, Livesignage not only developed a robust and flexible dedicated app—Live Survey—but also contributed its extensive experience in content design and strategic consultancy to shape the project’s messaging and user experience.
An Experience Beyond Technology
Designed to capture attention and engage users, the interactive totem is much more than a piece of tech: it’s a carefully crafted experience. With its sleek, modern and minimalist design, the totem blends seamlessly into the airport environment, thanks to Uptek’s custom-made white casing. The 43-inch portrait touchscreen is perfect for displaying dynamic and interactive content.
The content displayed on the screens was carefully designed, illustrated and animated with one goal in mind: to create an emotional connection. Short illustrated videos highlight the impact of cancer research and the crucial role donations play in advancing it. Every detail was meticulously planned to deliver a clear and compelling message that invites users to take an active role in this important cause.
Interaction goes beyond passive viewing. With a simple tap, users can engage with interactive content, including themed quizzes focused on cancer prevention. Topics such as nutrition, smoking, UV protection and lifestyle choices provide an engaging and educational journey that strengthens the connection between AIRC’s message and the user.
The experience culminates in the opportunity to make an immediate donation using the second, smaller touchscreen and an integrated POS device. Every donation is an act of trust and hope, made seamless through a user-friendly interface and a secure system developed in collaboration with Metadonors.
Looking to the Future with Confidence
The AIRC project has already exceeded expectations, as confirmed by Giulia Falsini, Senior Corporate Account at AIRC: “The project turned out beautifully! I hope you are as satisfied as we are at AIRC, and thank you for making a personal dream come true. We are confident that people will appreciate the content and help us make a difference in promoting research and prevention.”
This success is just the beginning. The installation is fully scalable and can be replicated in various locations. Thanks to Livesignage, every interaction, donation and view is tracked, enabling continuous optimisation and improvement for future initiatives.
Additionally, the new Live Survey app is a flexible, customisable and scalable solution now available in our marketplace, ready to be adapted for other projects.