Location-based Marketing is the practice of tailoring content and offers based on the audience's physical proximity to a display, a product, a venue, or a defined geofence. In digital signage, location-based marketing combines on-screen content with Bluetooth Low Energy (BLE) beacons, NFC tags, Wi-Fi positioning, and mobile geofencing to deliver the right message to the right person at the right place.

In Livesignage, location-based scenarios are designed in the Experience Designer through the Flow engine: a sensor or beacon detects proximity, the platform triggers personalized content on the nearest display, and an optional mobile flow (via QR code or NFC) continues the conversation on the visitor's phone. This is the foundation of the Phygital experience model and a major contributor to the +67% conversion lift reported by Livesignage customers.