digital signage GLOSSARY

Custom Feed

A Custom Feed in digital signage is a user-defined data stream — RSS, JSON, CSV, REST API, Google Sheets — configured to deliver structured content to displays. Unlike a generic RSS reader, a custom feed is tailored to the organization's data model and visual identity: which fields to read, how to format them, how often to refresh, what to show when the source is empty.

In Livesignage, custom feeds are configured through the no-code interface: connect any HTTPS endpoint, map fields to layout placeholders, and the platform handles caching, error handling, and fallback content. The result is signage that reflects the organization's real data without any manual content authoring.

Use Cases

Custom feeds power scenarios where the displayed content is owned by the customer, not by an external publisher:

- Retail: live pricing and stock from the ERP, promotion calendars from internal sheets.
- Corporate: KPI dashboards, employee recognition, internal events from HR systems.
- Hospitality: today's menu from the kitchen system, room availability from the PMS.
- Education and culture: class schedules, exhibition opening hours, event calendars.
- Industrial: production data, OEE metrics, shift summaries from MES systems.