A Private Data Source in digital signage is an internal, authenticated data feed that the platform reads through secure connections — typically an enterprise ERP, CRM, BI tool, HR system, or internal database. Unlike public feeds (weather, news, traffic), private data sources require authentication, often network isolation, and must satisfy the organization's information security policies.
In Livesignage, private data sources are configured on the Enterprise and Phygital license tiers with SSO, OAuth 2.0, API key authentication, and IP allowlisting. The platform supports both pull (Livesignage polls the source) and push (the source posts to Livesignage via webhook) integration patterns, and every connection is recorded in the audit trail for compliance.