A Data Source in digital signage is any external system whose data flows into the displays: an ERP, a CRM, a BI dashboard, a public API, an RSS feed, a calendar, an IoT sensor, a Google Sheet. The data source is the foundation of data-driven signage — content that updates automatically because the source updates, with no manual intervention.

Livesignage supports an open catalogue of data sources and exposes its own native API to make any system connectable. The Business and Enterprise license tiers include automation features that turn raw data sources into structured visual content through templates, conditions and triggers — replacing the manual content authoring cycle.