digital signage GLOSSARY

API

API stands for Application Programming Interface — a software interface that lets two systems communicate and exchange structured data without manual intervention. In digital signage, APIs are the bridge between the content platform and enterprise systems — ERP, CRM, business intelligence dashboards, social media, calendars, e-commerce, IoT — enabling displays to update automatically from the organization's real, live data.

Livesignage is engineered as a cloud-native, headless platform with native APIs. This means customers can connect their own data sources directly, without intermediaries or middleware. The result is a display network that reflects business reality in real time: live prices, current inventory, fresh KPIs, official social feeds, today's events — without manual content updates.

Use Cases

The most common API integrations on Livesignage:

- Retail and grocery: live pricing, promotions and stock pulled directly from the ERP.
- Corporate: KPIs and BI dashboards displayed on informational screens.
- Tourism and culture: events, opening hours and editorial content from cultural management systems.
- Transportation and mobility: schedules, delays and service alerts from public data feeds.
- Hospitality: reservations, events and amenities surfaced on lobby and in-room displays.